Monday, April 2, 2012

Commercial Critiques

This commercial is advertising Sony's new panoramic view camera that can capture more than other digital  cameras.  The problem in the commercial is that Taylor was never able to capture all of her fans in just one picture.  Now with the panoramic camera, she is able to capture the moment exactly how she sees it.  It is a more humor driven commercial with the perfect amount of information to make this an effective advertisement.

I chose this commercial because it focused on dreaming which is what my commercial will be focusing on, so I wanted to see different techniques used.  This commercial is more fun and humorous and is definitely directed towards the male audience.  I think the objective of this commercial was targeted at men to show that the Kia isn't the sportiest car however it does have fun features that men can relate to. I do not think it is as effective as it could be because the only features that were really shown about the car in the commercial is speed.

This advertisement is for Target and it is showing off products that are needed to make your summer the best summer yet.  It really is showing the viewer a lot of products but it is not overwhelming.  It is a fun commercial that both children and adults can identify with.  Overall, I think the techniques used in this commercial are effective; especially at the end when the narrator says, "Make summer fun. Expect more, pay less".

This commercial has animation in it with the two m&m's.  For the most part, people already know what m&m's are so there is really no need to explain what they are or what benefits come from them.  This is definitely a fun and humorous commercial that people of all ages can enjoy.  The purpose of this commercial is probably to remind people about the candy and make people crave it.

This is also an animated commercial about Wheat Thins.  It is using Family Guy characters to create that celebrity appearance.  This advertisement is more geared towards the younger generation; I am pretty sure older adults would find this rather annoying and be confused.  The content of the two characters is irrelevant to the product however the slogan in the background makes it tie more together by saying "Do what you do" with Wheat Thins.





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