Calligramme

My Logo Design Sketches

Logos by the Pros

Google has a logo that is simple and known by pretty much everyone in the world.  Because it is so well known, the company's product doesn't need to be explained.  The colors are playful and pleasing to the eye.  I think it brings a happy and fun sense of feeling.  I do not think it is aimed toward any gender in specific because it doesn't seem overly masculine and the colors are neutral to men's and women's tastes.  I do think the colors chosen were good to use because they appeal to  both men and women as well as children.

This company is known for changing its logo for special occasions and is still recognizable to its viewers as Google.  I posted one of the transformed logos to show that it is still evident that Google is the company being advertised.

  I like this logo because it is very creative and it is obvious as to what this company's specialty is.  This logo seems to focus on symbols because it looks like a sun is around the coffee cup which could represent the sun rising in the morning.  I like how they incorporated a rooster into the coffee steam to symbolize early mornings.  I also think the colors that were chosen for this logo are relevant because they are colors that are similar to the color of coffee.  The color scheme is a nice choice and I like how they do not have a lot of different colors.  If they had too many, I think it would be distracting and take away from the rooster.  I think it appeals to adults mainly but I think the cartoonish style could appeal to children as well.  The only thing that is a little tricky to read is "Breakfast" under the larger font.  I think the company should consider changing the font because it looks like the word is being crossed out.  Overall, I really like this logo and it makes me want to find this cafe.

  This logo is sleek and simple.  It is evident that it is a bike company and it seems like they would be high end bikes.  It gives me a sense of seriousness.  I could see people with a lot of money looking into this company.  Children would probably not be drawn to this advertisement, because it isn't as playful as the other logos previously mentioned.  The colors seem more masculine so I think this logo would appeal more to men than women.  I think the colors chosen for the logo work and give a nice edge over other bicycle companies.  Also, the form of the bike looks like the infinity symbol which goes along nicely with the look and the message of "unlimited".

  What stood out to me the most with this logo is how the company played with the word "Sinful."  To give it that devilish edge, they added horns to the "S" as well as a devil's tail to the "f."  I think their logo really gets the point across and it makes me curious to know what kind of treats they have to offer that are that indulgent.  The colors they chose are understandable; red being the color of sin and the edibles is brown to represent chocolate.  This logo will probably appeal to younger adults (men or women) over children, but I'm pretty sure any child who sees a chocolate covered strawberry would want the product.

This is another logo that is well known by most people.  Puma is a company that can still be understood by customers if only the puma is represented as the logo of their product.  The puma in this logo is in action which can symbolize the company's products of active wear and sports apparel.  The color of the logo varies; this happens to be a logo design to show the company is taking steps to go green.  I think the color works for the logo and makes it stand out.  Also, the color is green which can worn by men or women so it really isn't gender biased.  The jumping puma may attract children towards the products.  The logo is fun and playful and when I see it it makes me have an urge to get active.

Logos in the Making

1. JetGo: Jet Pack Back Pack that will get you there fast!

           Logo: Backpack that looks like the bottom of a rocket ship or a jet; The world with a jet pack flying around it.

2. Shop3D TV: A 3D TV where if you see something you want on TV, just reach into the TV and grab it!  Payments are made monthly with your cable bill.

           Logo: TV with with someone walking out of it with shopping bags.

3. FlashBack: A Stopwatch that allows you to control your own time.  You can freeze time, go back in time, or kick it in the future; now time waits on everyone!

           Logo: The face of a watch that has the rewind symbol, stop, play and fast forward symbol.

4. ZappApp: An App for your smart phone that allows you to zap any large items and make them pocket size so you can take them on the go wherever and whenever you want!

           Logo: Hands holding a miniature phone.

5. DreamWheel: Watch all of your dreams on video!

           Logo: A video camera that projects DW.

6. EduCandy: Candy that will keep you educated for a lifetime!  Comes in different flavors and different subjects.  The amount of time you want to be smart depends on how much candy you're willing to consume!

            Logo: Use candy to create a lightbulb and EduCandy is written in the bulb.

And So The Journey Begins

My name is Courtney Peffley and I am currently a junior at The University of Tampa.  My concentration is marketing and I am minoring in advertising.  From this class I hope to gain a greater understanding of computer design and to be able to know how to use the different programs.  I have always wanted to learn the different softwares and I am excited to get started!