1) What is your business?
We are a company that allows you to watch your dreams.
2) Describe your business in one sentence
We have created innovative technology that allows you to view your dreams on DVD.
3) Who is your target audience?
Our company looks to attract people of all ages (usually older than 13) who do watch movies and want to remember or watch exactly what they dreamed.
4) Who are your competitors?
DreamReal is a new innovative company with a product and service unlike any other company.
5) What makes them better/worse than your product/service?
Since we do not have any competition, we are focused on improving our product so that if competition does come into our market in the future, we will be ahead of the game with new and improved technology.
6) Do you currently have an identity?
No
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.
8) How do you want your image to be seen in two years?
We want this company to be seen as a trusting business that has created quality entertainment.
9) If your company was an animal, what animal would it be and why?
Our company would be an owl because it is a nocturnal animal that is on the prowl during the night while other animals are sleeping.
10) If your company/brand was a person, who would it be and why?
Steven Speilberg because he is known as being the greatest film director of all time.
11) If your company/brand was an object, what would it be?
A high tech video camera that looks old fashion to give you a feel of the past (your dreams) and the present (watching your dreams).
12) If your customer was a cartoon character, who would it be?
Sleepy from the Snow White and the Seven Dwarfs. He is constantly sleeping so I am sure he would have a lot of dreams that he would want to watch.
